In this article, we’ll explore some of the spirit and cocktail trends to watch in the new year and how they shape the industry's future. Whether you're a seasoned mixologist or just enjoy a good drink, this year will be an exciting ride.

Nonalcoholic spirits

Nonalcoholic spirits are a relatively new category of drinks that aim to provide the taste and experience of traditional alcoholic spirits without alcohol content. These spirits are made using a combination of botanicals and other natural ingredients, with some brands using distillation and aging processes similar to those used for traditional spirits. 

Pre-mixed, ready-to-drink beverages 

Ready-to-drink (RTD) beverages have become increasingly popular due to their convenience and ease of consumption. Still, there’s a noticeable difference in the quality of cocktails between RTDs and freshly mixed premium cocktails. 

Full-strength RTD beverages are pre-mixed cocktails sold in a single-serve format, often in cans or bottles, and can be a quick and easy way to enjoy a cocktail without the hassle of mixing ingredients. However, the taste and quality of these drinks can vary widely, and they often lack the taste and complexity of cocktails that are freshly mixed and that use the highest quality flavors and extracts, like Bartesian.

Distillery visitor experiences

Distillery visitor experiences are a popular way for consumers to learn about the production of spirits and to sample different products. Many distilleries offer tours that showcase the distillation process and the history of the distillery, as well as tastings of their products. Some distilleries also offer on-site bars or restaurants, allowing visitors to enjoy cocktails made with their spirits. Distillery visitor experiences are a popular way for brands to build brand loyalty and connect with consumers on a personal level.

Transparency

Transparency is a key issue in the spirits industry, with consumers increasingly demanding to know more about the products they’re consuming. This includes information about ingredients used, the production process, and the product's environmental impact. 

Brands that are transparent about their products are seen as more trustworthy and ethical, which can lead to increased consumer loyalty. Transparency is also essential regarding food safety, with consumers wanting to know the products they consume are safe and meet specific standards.

Premiumization

Premiumization and sustainability are two trends gaining momentum in the spirits industry. Premiumization refers to the trend of consumers seeking out high-end, premium products that offer a unique and exclusive experience. This includes products aged for longer periods, made using high-quality ingredients, or produced in limited quantities. 

Craft cocktail lounges

Craft cocktail bars are a growing trend in the spirits industry, offering a unique and personalized experience for cocktail lovers. These cocktail lounges focus on creating high-quality cocktails using fresh, locally sourced ingredients and unique flavor combinations. 

The bartenders at craft cocktail lounges are often highly skilled mixologists who take pride in creating bespoke cocktails that cater to individual tastes and preferences. In addition to the drinks themselves, craft cocktail lounges often feature elegant and inviting decor, creating a sophisticated and intimate atmosphere for guests.

Explore Bartesian

In the midst of these exciting developments is the Bartesian, a home cocktail machine that allows users to create high-quality cocktails with the push of a button. Using pre-measured cocktail capsules made with the highest quality ingredients, the Bartesian offers a convenient and hassle-free way to enjoy a delicious cocktail at home.